Herbal Rennaissance
Milonga Yerba Mate is a tree comprised of many roots. Father & son duo Samer and Shadi Atassi decided to create something new. Something unique. With deep South American roots and an appreciation for the invigorating properties of yerba mate, they embarked on a journey to craft an experience that harmonizes tradition with innovation.
Our Story
Milonga was born from something simple yet powerful: the need for connection. Our founder, Shadi, grew up in South Florida with a lifelong love for soccer. At 19, he moved to Argentina to chase a professional career — and that’s where he first discovered mate.
Before practices and after meals, teammates would gather to share a mate gourd. It wasn’t just about the drink; it was about slowing down, being present, and having real conversations. That daily ritual sparked something bigger — the seed that grew into Milonga.
Milonga Yerba Mate aims to provide high-quality, organic yerba
mate products that promote health and well-being.
What We Believe In
Why Yerba Mate?
Yerba mate isn't just about natural caffeine, antioxidants, or amino acids — though it has plenty. In Argentina, people drink mate because it brings them together.
It's a ritual of connection, a tradition shared among friends, and that same spirit is at the core of everything we create at Milonga.
Our Porpuse
Milonga exists to bring balance, creativity, and connection into people's lives. We believe beverages can be more than refreshment — they can be rituals that inspire clarity, community, and flow.
By blending tradition with modern functionality, our purpose is to give everyone a healthier, more intentional way to energize and express themselves.
Today
What started as a passion project on Shadi's laptop has now become one of the fastest-growing yerba mate brands in the country.
Found in over 600 locations nationwide, Milonga is building a community that values balance, creativity, and connection — proving that yerba mate can thrive as both a cultural ritual and a modern lifestyle beverage.
Our Promise
Whether in a traditional mate gourd or in a can on the go, we believe mate is more than just a drink. It’s a chance to connect, to share, and to rethink your drink.
